In the wake of President Obama’s recent backing of same-sex marriage and a Supreme Court decision looming, Beautifulpeople.com is launching Gay and Lesbian versions of its online dating site in a national show of support for equal rights. BeautifulPeople’s billboard campaign, scheduled to launch across the country in support of same-sex marriage legislation, has been banned.
Choosing not to bow to an infringement on their right to free expression, BeautifulPeople has redesigned censored versions of the billboards. The censored images, originally a playful take on political dissonance, have gone up in 10 locations around Los Angeles including West Hollywood, California – one of the largest LGBT communities in the country -- and Clearwater, Florida – adjacent to the site of the 2012 Republican National Convention. Despite the ban, the original campaign images have been released in their uncensored form via mobile billboards in New York City.
The original BeautifulPeopleGay.com billboards show a loving matrimonial union between the Republican presidential candidate Mitt Romney and Donald Trump, the billionaire businessman and TV personality. The BeautifulWomenOnly.com billboards feature former presidential hopeful Michele Bachmann kissing Sarah Palin, the gun-toting former Alaska governor and darling of the right. Both billboards show President Obama as officiant.
“This is a national campaign championing equal rights for the LGBT community and pledging support in a colorful way,” says Greg Hodge, BeautifulPeople’s Managing Director. “Through a humorous campaign we wanted to showcase how many of our political heavyweights are living in the last century.”
Determined to play an active role in the national effort to legislate equal rights for the LGBT community, BeautifulPeople.com is giving 15% from every same-sex membership to a non-profit organization championing marriage equality.
BeautifulPeople.com, an online dating site exclusively for beautiful people, already has a large gay membership; however only opposite sex voting is allowed to avoid members voting strategically against other beautiful hopefuls. The exclusively gay versions now allow gay members to enjoy the same-sex voting process and vote according to their own unique definition of beauty.