Friday, August 31, 2012
Vague or explicit LGBT campaigns?
by David Renner, FH OutFront
Generally, before talking about strategies I define a gay marketing campaign as all communicational messages targeting gay consumers by implicit or explicit homosexual references. This can vary from vaguely implying of a same-sex attraction, to an undisguised promoting of gay imagery. This is a very easy distinction but you can classify every gay advertising campaign along this dimension.
Read the rest of the article on FH OutFront
For more LGBT business news, visit http://www.echelonmagazine.com