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Friday, December 10, 2010

Daniel Radcliffe Supports The Trevor Project via SocialVibe

Video Message from Radcliffe Encourages Fans to Visit SocialVibe.com to Generate Free Donations for The Trevor Project’s Lifeline for LGBTQ Youth

LOS ANGELES--(BUSINESS WIRE)--The Trevor Project and Daniel Radcliffe have teamed up with SocialVibe to support The Trevor Project’s life-saving services for lesbian, gay, bisexual, transgender and questioning youth. Radcliffe has recorded a video message showing people how they can visit socialvibe.com/thetrevorproject to directly support The Trevor Project’s crisis and suicide prevention lifeline. The video is now available for viewing and sharing via YouTube.

We all have the power to help LGBTQ youth know they are not alone

In the message, Radcliffe encourages people to take a minute out of their day to visit The Trevor Project’s dedicated page on SocialVibe and complete short brand activities that allow them donate to The Trevor Project without ever having to open their wallets. The goal of the campaign is to raise enough money via SocialVibe to fund 5,000 calls to The Trevor Lifeline, the only nationwide around-the-clock crisis and suicide prevention lifeline for LGBTQ youth.

We all have the power to help LGBTQ youth know they are not alone,” said Daniel Radcliffe. “The Trevor Project helps save lives every day, and anyone can support the cause for free simply by visiting SocialVibe.com.”

Finding innovative ways to reach people in the social networking sphere is paramount to the life-saving work of The Trevor Project. Whether it is through online crisis intervention programs like TrevorChat, or harnessing social media through fundraising partners like SocialVibe, we strive to continually enhance our online engagement with individuals,” said Executive Director, Charles Robbins. “Daniel Radcliffe understands the important role that social media plays in the lives of young people, and we are grateful for his support in this project with SocialVibe.”

SocialVibe is the easiest way for people to donate to the causes they care about without having to spend any money. The cause-marketing platform harnesses the power of social media and enables users to support the charities they are passionate about simply by engaging with brand activities online. Anyone with access to the Internet can donate to the Trevor Project by going to socialvibe.com/thetrevorproject and engaging with short brand activities that take less than a minute to complete. Each activity directly raises money for the Trevor Project, and sharing SocialVibe activities on Facebook and Twitter can help raise even more money for the cause.

Our campaign for The Trevor Project’s lifeline service is a perfect example of how social media can bring about social change,” said Jay Samit, CEO of SVnetwork & SocialVibe. “Our last campaign funded over 2,000 conversations for The Trevor Project’s free instant messaging service, TrevorChat, and we look forward to seeing great results with this campaign.”

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