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Sunday, June 20, 2010

McDonald's BackTracks on American Gays

What a shame! McDonald's was doing so well with the Gay community. Last July, they signed on with the National Gay and Lesbian Chamber of Commerce (NGLCC) as a diverse supplier in their LGBT vendor certification program and only recently aired this beautiful gay-friendly ad in France.

Well...after almost 2 million views on of that commercial, it seems as if they are back to square one with us in America after their COO made this comment to the Chicago Tribune regarding the spot.

Chief Operating Officer Don Thompson announced it in an interview with The Chicago Tribune. “[A]t McDonald’s, there are core values we stand for and the world is getting much closer. So we have a lot of conversations. We’re going to make some mistakes at times. (We talk) about things that may have an implication in one part of the world and may be the cultural norm in another part of the world. And those are things that, yes, we’re going to learn from. But, you’re right, that commercial won’t show in the United States.”

The NGLCC is now distancing themselves from the Hamburger Giant:

We strongly believe that McDonald’s plan to distance itself from LGBT and other diverse business segments, coupled with the release of the French TV ad, is ill advised and counter to the spirit of good business and sound ethics. We sincerely hope that McDonald’s will reconsider its position and that the company will again show its support for LGBT people, our families and our businesses -- not just where it is politically expedient, but around the globe.

Barring a significant change in policy on the part of McDonald’s, please consider this letter as official notice that the NGLCC will not accept future support or membership by McDonald’s or any of its subsidiaries. Additionally, please note that we will answer any questions about this communication, the past relationship between our organizations or any other questions by members of the NGLCC, the media or other interested parties with nothing less than factual and accurate information based on our communications and experiences with McDonald’s and its representatives.

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