Wednesday, November 7, 2012
90% of Gays and Lesbians Vote for Barack Obama
The Community Marketing & Insights (CMI) pre-election poll showed that 90% of gay men and lesbians voted for Barack Obama.
The election poll of 6,625 lesbian, gay, bisexual and transgender (LGBT) United States citizens was administered November 2-4, 2012 and responses were received from all 50 states. LGBTs represent an estimated 5% of United States voters and an overwhelming majority supported the coalition that produced Barack Obama’s victory. 90% support for Obama was seen in all Battleground States and the percentage was similar to the level that Obama received from the African American community.
Demonstrating the importance of the election, 95% of LGBTs indicated that they would vote in the election and 41% indicated that the had already voted before election day.
Final data indicated that 90% supported Barack Obama, 6% for Mitt Romney and 4% a third party candidate.
41% of gays and lesbians gave money to the Obama campaign.
Respondents were part of CMI’s international research panel of 70,000 lesbian, gay, bisexual or transgender (LGBT) people. Community Marketing is a an LGBT market research firm providing market intelligence and insights to over 100 corporate brands globally. For more information, visit CommunityMarketingInc.com
For more LGBT business news, visit http://www.echelonmagazine.com