The office of Human Rights in the District of Columbia has recently launched a groundbreaking ad campaign geared towards Transgender Awareness.
According to Elliot Imse, Policy & Public Affairs Officer for the agency, Mayor Vincent C. Gray initiated the campaign after he held numerous meetings with Transgender advocates in the city. ''We know that an ad campaign is not the cure-all or the panacea, but it is a step in the right direction,'' Gray told the audience at the campaign’s launch party.
Working along side with Alston Marketing Group, the first government-funded campaign is focused on the betterment of the Transgender community. There are 5 variations in the campaign, 2 transgender women, 2 transgender men and one who identifies as genderqueer.
Although the campaign is D.C-based, Imse reveals that they are receiving a lot of national media attention as well and they are hoping to spread the word even further via social media.
Beginning in October, the ads will run in over 200 bus shelters for the next few months.
You can find out more by visiting the site for the agency, on facebook and also to spread the word by using their hash tag: #TransRespect
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