H8SUX.com, a gay activist and T-shirt website, launched today and released its first viral video campaign targeting school kids with an offer of a free "
OK4U2BGAY" T-shirt. The free pro-gay shirt will be shipped to any teen who simply makes a special YouTube video pledge to speak out against homophobia at school and support gay marriage. Inspired by the hit show "Glee," the organization released a slickly-produced musical commercial showcasing a same-sex teen kiss and kids dancing in front of hot-pink school lockers while singing a catchy pro-gay song.
Organizers say the teen-targeted campaign is in response to who they call, "
ballot box bullies" - politicians who directly inspire a climate for schoolyard bullies to torment LGBT kids. They cite initiatives to ban gay marriage in North Carolina and Minnesota, "
Don't Say Gay" Bills in Utah and Tennessee, and Rick Santorum's promise to "
force-divorce" thousands of legally married gay and lesbian couples as motivation for their pro-gay message to kids.
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