April 22, 2008 - American Airlines, building on its long history of successful marketing to key customer constituencies, has established two advisory councils: one focused on Lesbian/Gay/Bi-Sexual/ Transgender (LGBT) travelers, the other on women travelers.
American was the first airline to develop specialty sales and marketing teams for these two important customer groups and for African-Americans and Hispanics, and has been the industry leader in establishing dedicated advertising budgets for African-American and Hispanic audiences.
Advisory Council members provide ongoing and ad hoc market feedback on American`s position within their respective communities. Additional duties are to contribute input on market trends, community concerns and program concepts that promote growth within these customer groups, including the content on two specialized marketing pages on American’s Web site: aa.com/rainbow and aa.com/women. Links to these pages appear on the Diversity and Inclusion main page.