Human Rights Campaign Turns the Internet Red for Marriage Equality

As Supreme Court hears arguments on marriage, HRC equality logo goes viral

The Human Rights Campaign (HRC), the nation’s largest lesbian, gay, bisexual and transgender (LGBT) civil rights organization, yesterday released a modified red version of its logo in anticipation of arguments at the Supreme Court on two marriage equality cases.  The logo, which ordinarily features a yellow equal sign in front of a blue background, has gone viral on social media pages across the world.

As part of HRC’s robust social media efforts around the two cases before the Supreme Court, the red logo launched on the HRC Facebook page at 1:00pm ET Monday and the original image has been shared more than 100,000 times and created upwards of 10 million impressions in all 50 states – not including countless user-created versions.  Additionally HRC.org has seen a 600% increase in normal traffic.

In addition to the logo being a constant presence on social media, HRC conducted highly targeted online marketing to provide supporters on the ground with digital support. This included promoted tweets on search terms and trends related to the Supreme Court cases. Geo-targeted mobile banner advertising was also targeted to users within a quarter mile of the U.S. Supreme Court building to inform them of the bipartisan support for marriage equality and how they could get updates on the cases.