Human Rights Campaign Turns the Internet Red for Marriage Equality

As Supreme Court hears arguments on marriage, HRC equality logo goes viral

The Human Rights Campaign (HRC), the nation’s largest lesbian, gay, bisexual and transgender (LGBT) civil rights organization, yesterday released a modified red version of its logo in anticipation of arguments at the Supreme Court on two marriage equality cases.  The logo, which ordinarily features a yellow equal sign in front of a blue background, has gone viral on social media pages across the world.

As part of HRC’s robust social media efforts around the two cases before the Supreme Court, the red logo launched on the HRC Facebook page at 1:00pm ET Monday and the original image has been shared more than 100,000 times and created upwards of 10 million impressions in all 50 states – not including countless user-created versions.  Additionally HRC.org has seen a 600% increase in normal traffic.

In addition to the logo being a constant presence on social media, HRC conducted highly targeted online marketing to provide supporters on the ground with digital support. This included promoted tweets on search terms and trends related to the Supreme Court cases. Geo-targeted mobile banner advertising was also targeted to users within a quarter mile of the U.S. Supreme Court building to inform them of the bipartisan support for marriage equality and how they could get updates on the cases.

Frontiers Announces Launch of MarriageEqualityFrontiers.org

Frontiers Media, the multi-platform company responsible for Southern California's LGBT publication of record, Frontiers, as well as FrontiersLA.com and LACityScoop.com, today introduces its latest web property, MarriageEqualityFrontiers.org, the very first undertaking of the recently created Frontiers Awareness & Education Foundation. This new website, made possible by the generosity of the Evelyn and Walter Jr. Haas Foundation, aims to provide comprehensive coverage of the fight for gay and lesbian marriage equality.

Timed with this week's Proposition 8 and DOMA oral arguments before the United States Supreme Court, MarriageEqualityFrontiers.org documents the LGBT community's road to achieving equal marriage rights, a hard-fought battle that began nearly a decade ago. This new site utilizes the trusted, hard-hitting reporting and analysis that Frontiers magazine has become known for over the last 30 years.

Components of the new website include a blog that will keep visitors up-to-date on the movement's latest advances, a resource page providing visitors with resources to get involved and take action and a comprehensive archive of Frontiers' coverage of DOMA and Proposition 8 through the years. MarriageEqualityFrontiers.org will also offer a live chat component, for which a tentative schedule of moderators has been set.

Frontiers urges all those interested in following the current political movement toward LGBT marriage equality to visit MarriageEqualityFrontiers.org today.


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Allure Includes LGBT In Anti-Aging Survey

Allure’s first-ever anti-aging survey reveals that LGBT respondents are more attracted to people 10 years older than them.

This result and more is part of a national anti-aging poll commissioned by Allure magazine. The leading beauty publication questioned a sampling of 2,000 men and women to take the current pulse on the inevitable topic of anti-aging. The study examines how aging impacts every aspect of a person’s life, from relationships to the workplace, as well as, aging perceptions in pop culture.

Key findings from Allure’s Anti-Aging Survey:

·         LGBT respondents are more likely to be attracted to people older than them by more than 10 years compared to straight respondents
·         LGBT respondents think they attract people younger than them by more than 10 years more so than straight respondents do
·         73% of LGBT respondents think that women have more pressure to look young now than they did 10 years ago versus only  46% of LGBT respondents think that men have that same pressure

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Hillary Clinton Joins Human Rights Campaign’s Americans for Marriage Equality Series

 Former Secretary of State Hillary Rodham Clinton today joined the Human Rights Campaign’s (HRC) Americans for Marriage Equality series, a public engagement campaign featuring prominent Americans who support committed gay and lesbian couples getting married.

A hallmark of the lesbian, gay, bisexual and transgender rights movement is the fight to have our relationships recognized as equal under the law. Full marriage equality is an important measure of our success in this area.

The Americans for Marriage Equality series has included political and civil rights leaders, professional athletes, film and music celebrities, and business leaders: www.hrc.org/americansformarriageequality

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Razoo Will Host First National LGBT Day of Giving

On May 9th, Razoo.com will host the first national day of giving for the LGBT community, Give OUT Day.

Give OUT Day is a new national initiative that will engage hundreds of organizations and mobilize thousands of people on a single day across the country to give in support of the lesbian, gay, bisexual, transgender & queer community.

Razoo is the leader in online Giving Days, which are unique 24 hour giving competitions. The most successful Giving Day was GiveMN, which raised over $16 million for Minnesota charities!

As the fastest growing crowdfunding site for causes, Razoo.com makes it easy for anyone to donate to their favorite charity or even set up their own fundraiser. To date, Razoo has raised over $136 million for nonprofits, with over half of that raised in the last year alone.

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