In the wake of
President Obama’s recent backing of same-sex marriage and a Supreme Court decision looming, Beautifulpeople.com is launching Gay and Lesbian versions of its
online dating site in a national show of support for equal rights. BeautifulPeople’s
billboard campaign, scheduled to launch across the country in support of
same-sex marriage legislation, has been banned.
Choosing not to
bow to an infringement on their right to free expression, BeautifulPeople has redesigned censored
versions of the billboards. The censored images, originally a playful take on
political dissonance, have gone up in 10 locations around Los Angeles including
West Hollywood, California – one of the largest LGBT communities in the country
-- and Clearwater, Florida – adjacent to the site of the 2012 Republican National Convention. Despite the ban, the original campaign
images have been released in their uncensored form via mobile billboards in New
York City.
The original BeautifulPeopleGay.com
billboards show a loving matrimonial union between the Republican presidential
candidate Mitt Romney and Donald Trump, the billionaire businessman and TV
personality. The BeautifulWomenOnly.com billboards feature former presidential
hopeful Michele Bachmann kissing Sarah Palin, the gun-toting former Alaska
governor and darling of the right. Both billboards show President Obama as
officiant.
“This is a national campaign championing equal rights for the
LGBT community and pledging support in a colorful way,” says Greg Hodge, BeautifulPeople’s Managing
Director. “Through a humorous campaign we wanted
to showcase how many of our political heavyweights are living in the
last century.”
Determined to play an active role in the national effort to legislate
equal rights for the LGBT community, BeautifulPeople.com is giving 15% from
every same-sex membership to a non-profit organization championing marriage
equality.
BeautifulPeople.com,
an online dating site exclusively for beautiful people, already has a large gay
membership; however
only opposite sex voting is allowed to avoid
members voting strategically against other beautiful hopefuls. The exclusively
gay versions now allow gay members to enjoy
the same-sex voting process and vote according to their own unique definition of
beauty.
Both sites, www.beautifulpeoplegay.com and www.beautifulwomenonly.com, are now live, coinciding with the
BeautifulPeople marriage equality campaign launch.
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