April 22, 2008 - American Airlines, building on its long history of successful marketing to key customer constituencies, has established two advisory councils: one focused on Lesbian/Gay/Bi-Sexual/ Transgender (LGBT) travelers, the other on women travelers.
American was the first airline to develop specialty sales and marketing teams for these two important customer groups and for African-Americans and Hispanics, and has been the industry leader in establishing dedicated advertising budgets for African-American and Hispanic audiences.
Advisory Council members provide ongoing and ad hoc market feedback on American`s position within their respective communities. Additional duties are to contribute input on market trends, community concerns and program concepts that promote growth within these customer groups, including the content on two specialized marketing pages on American’s Web site: aa.com/rainbow and aa.com/women. Links to these pages appear on the Diversity and Inclusion main page.
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Thursday, April 24, 2008
New Human Rights Campaign Foundation Guide Helps Employers Create Fair Policies for Transgender Workers
“Transgender Inclusion in the Workplace” Offers Guidance on Policies and Practices to Ensure All Employees are Protected
WASHINGTON – The Human Rights Campaign Foundation, the nation’s largest gay, lesbian, bisexual, and transgender civil rights organization, has released a guide that aims to provide human resource and other employment professionals with best practices for transgender workplace inclusion—from discrimination and benefits policies to internal practices that reflect how gender is expressed and integrated in the workplace—as well as the state of legal issues encompassing gender identity in employment situations. “Transgender Inclusion in the Workplace” covers topics such as appropriate terminology with which to discuss gender identity and expression, the creation of policies that protect transgender workers from discrimination, and the expansion of diversity programs to include gender identity and expression.
WASHINGTON – The Human Rights Campaign Foundation, the nation’s largest gay, lesbian, bisexual, and transgender civil rights organization, has released a guide that aims to provide human resource and other employment professionals with best practices for transgender workplace inclusion—from discrimination and benefits policies to internal practices that reflect how gender is expressed and integrated in the workplace—as well as the state of legal issues encompassing gender identity in employment situations. “Transgender Inclusion in the Workplace” covers topics such as appropriate terminology with which to discuss gender identity and expression, the creation of policies that protect transgender workers from discrimination, and the expansion of diversity programs to include gender identity and expression.
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