The only vehicle that connects the GLBT community with the franchise industry makes an online upgrade of its services.
August 31, 2008 – (Los Angeles) GayFranchise.com, an online directory of mainstream franchisors reaching out to the GLBT business community, announced today the launch of its newly designed web site (http://www.gayfranchise.com) as part of a new overall visual identity to create more of an interaction with our visitors.
"Knowing that our web site is the only resource for the GLBT community to find gay-friendly franchisors, we upgraded it to ensure that potential franchisees will find the best and most up-to-date information available," said Michael Lamb, President of GayFranchise.com. "GayFranchise.com continues to bring new equality-minded franchisors to our site and has now accumulated over 50 franchise opportunities.”
“GayFranchise.com is a great tool to educate and engage the gay and lesbian community in franchising. Great Clips, the #1 hair care brand in North America is using GayFranchise.com to attract new franchisees to their concept. We believe the recession-resistant model, manager-run salons, and low start up costs are a great way for entrepreneurs within the GLBT community to keep their current jobs while growing their own businesses,” stated Melisa Peters, Franchise Marketing Coordinator for Great Clips.
“As party planners, our business is all about creativity and fun. We’re excited to work with GayFranchise to help us locate vibrant candidates within the GLBT community that are as passionate about One Hour Parties as we are!” Says Leanne Mumm Pardo, Co-Founder of One Hour Parties.
The Gay and Lesbian community now commands a $712 billion dollar purchasing power in 2008 and is expected to increase exponentially in 2008. Research has also revealed that Gay Americans report being more optimistic and less concerned about finances than their straight counterparts.
Features of the new web site include:
Compelling new look
New search function to find franchises easily
New rss feed of current franchise news and announcements
Rotational banners of our franchisors on every page
Using php technology, the site is picked up better by search engines
GayFranchise.com, headquartered in Los Angeles, is the premier source for Gays and Lesbians to identify franchisors that understand the value of diversity and recognize the need to open their doors to new and diverse markets.